We will talk more about the benefit brands derive from adopting Whatsapp chatbot as a channel to interact with their customers and by integrating it to an omnichannel solution. But let us first take a deeper look at what Whatsapp offers to different business sizes. Now it is being widely used by business in their pursuit of delivering better customer experience.
are amongst the first companies to get the Business API from Whatsapp to test its usability in their respective industries. In India, businesses like – Book My Show, RedBus, Goibibo (Now merged with Makemytrip), Swiggy, Xiaomi etc. Whatsapp finally launched Whatsapp Business API in 2018 initially in beta mode and has already started changing the experience perception of the brands that got the early advantage to test it.
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